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The cost
of acquiring a new customer can be five times as
high as the cost of retaining an old one
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A 5
percent increase in retention yields profit
increases of 25 to 100 percent
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Permission email campaigns are 10 times more
effective than direct mail campaigns
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An email
newsletter increases customer lifetime value
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Email is
a low-cost, instantaneous channel for sending
messages
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Email
opens up a two-way dialogue with customers
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Takes
your material directly or helps you write copy from
content you provide
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Creates
layout of your newsletter with text, pictures, and
links
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Uses
your emailing list (one of your most valuable
assets) to send email addressed individually
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Monitors
the results and provide you with reports on who
opened your email, which messages bounced, who
unsubscribed, and which links in your message were
clicked
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